How the Alliance for Audited Media Counts Newspaper Digital Editions
By the Alliance for Audited Media
In 2021, the Alliance for Audited Media (AAM) worked with publishers and buyers on AAM’s news media committees to revise the rules for digital reporting to better align with the promotions and offerings publishers provide their readers.
Since we often receive questions about how digital editions are qualified and reported, we thought it would be helpful to give an overview of the basics. Here we look at the types of digital editions reported, how these editions are sold as subscriptions and when digital editions are counted as circulation units.